Why Small Business Owners Should Attend At Least One Business Conference

09 March, 2018
By G-Team in Partnership
Gpayroll payroll software blog - conference
Love it or hate it, business conferences could be the ultimate boost you need to grow your business. Sceptics might wonder how you can grow your small business simply by sitting an large auditorium full of strangers and listening to speaker after speaker addressing small business issues you are already aware of. However, savvy small business owners know that these business conferences provide a platform to discover new opportunities, learn from other larger businesses and network with other peers to build valuable relationships in order to move the business forward.
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If you are still not convinced, here are five reasons why you should at attend at least one business conference at some point over this year.

1. New perspective on business and ideas

The opportunity to learn something new will no doubt be one of the biggest draws for most business conferences. Going to a conference would give you a fresh perspective of what other successful business owners are doing as well as the market practices in your industry. Additionally, the best type of conferences to attend would be a live conference. Attending a live conference will provide you with the opportunity to watch and learn from visual cues, body language as well as the overall conference atmosphere. These non-verbal elements can help you learn and absorb more information as opposed to attending an online event.

2. Benefit from in-person networking

Another benefit of attending conferences would be the in-person networking. More often than not, with our busy schedules, we do not have the time to go out and meet other similar small business industry players. These conferences provide an excellent time to build new connections, share information and grow your network. After all, you never know when you might want to team up with another small business for a joint venture to further expand your business.

3. Learn from competitors

If you are attending a business conference because it focuses on a particular aspect of your business, it is likely that your competitors will be attending it for the exact same reasons as well. These business conferences will then allow you to see who your potential competitors are. At the same time, it allows you to collect information on their strengths and weaknesses, which will provide valuable insights to help give your business that extra edge.

4. Marketing to potential clients

Besides attending business conferences as a participant, you can also consider attending a business conference or trade show as a vendor. In addition to benefiting you with the educational opportunities and in-person networking, it also gives you direct access to market your products and services to your potential customers and clients. Moreover, you can make use of this opportunity to conduct market research on your client pool and learn more about your target audience as well. This would definitely come in handy in order to grow your business to better suit your customers' and client's preferences.

5. You can improve your leadership skills

Conferences will always bring in experienced and fantastic speakers who are rich with market knowledge and know-hows. In addition to learning from the best, the takeaway information can also help shape you to be a better leader for your business. The more time you spend with older, experienced and wiser people. you might end up realising that there is still a lot more room for growth in your leadership skills.

While not all business conference would make you feel as if you have spent your hard-earned money wisely, some of them will definitely get you inspired and leave you with tools to grow your business. There are no doubt many great conferences happening all time around the world. Remember to do your due research and determine which is best relevant for your business or industry. The key here is to go with an open mind. After all, you will surely find valuable nuggets of information at any conference that you attend.

Last but not least, Gpayroll is attending the first HR Technology Conference and Exhibition in Thailand organized by HR Professional Association for HR professionals will be happening this March 2018. The event will be from 29 - 30 Mar 2018 at Royal Paragon Hall 5th floor, Siam Paragon Shopping Center. We would love to welcome you to march through the event with us and hop over to our booth on that day!

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